Many of his commercials became icons of British advertising of the 70s and 80s.
And it is a very high-profile business that generates more interest in British advertising in general.
Between them they exerted an enormous influence on British advertising from the early 1920s until the end of the 1950s.
All this is not to say that nothing was dull, formulaic or hard-selling in British advertising.
British advertising holding companies continue to show an acquisitive interest in specialty agencies on the West Coast.
Sorrell has never been a well-known figure in British advertising.
The British advertising and marketing conglomerate reported pretax profits of $:38.1 million, or about $61.3 million.
We believe that British advertising is in a class of its own for inventiveness, elegance and sophistication.
In British advertising, major changes were being made in the creative departments.
Some Americans studying British advertising see a clash between these entertainment values and the newer business values that have contributed to the industry's prominence.