Bob Williams of Burns Sports & Celebrities, added: "Maybe a slice of pizza is waiting when he enters the end zone.

"On a local basis, he's very popular," said Bob Williams, president of Burns Sports, a Chicago-based marketing firm that matches athletes to advertisers.

"Even Dennis Rodman didn't work for Converse," said Bob Williams, whose company, Burns Sports, matches athletes and advertisers.

"Perceptions about men and women are different," said Bob Williams, president of Burns Sports and Celebrities.

"I was shocked to see Tonya there," said Bob Williams, president of Burns Sports and Celebrities in Evanston, Ill., a company that helps match athletes with advertisers.

"It's unheard of," said Bob Williams, president of Burns Sports, a Chicago firm that matches athletes to advertisers.

Bob Williams, the president of Burns Sports, which links athletes to advertisers, said Disney acted correctly in not selecting Lewis.

"She has definitely hurt her marketability," Bob Williams, president of Burns Sports and Celebrities, a company that matches athletes and advertisers, said.

"A generation ago, athletes worked in the off-season for money, but that has changed," said Bob Williams, president of Burns Sports and Celebrities, who matches athletes with companies.

"I think they have done themselves tremendous harm here," said Bob Williams, president of Burns Sports, a company that matches athletes with advertisers.