Campbell Soup tied executive pay to the company's financial performance and required top officials to own stock.
For almost 100 years, he said, Campbell Soup sold itself as security.
Campbell Soup will buy the world's biggest salsa producer for $1.115 billion.
In 1982, he sold the company to Campbell Soup for a reported $70 million.
Campbell Soup knows well that you change national icons at your peril.
Campbell Soup is the prototype of the stodgy food company.
One of his early jobs was as a salesman for Campbell Soup.
Campbell Soup said it had no immediate plans to market a genetically engineered food product.
The brand began in the 1940s and was owned by Campbell Soup until 1996.
Campbell Soup will close two domestic frozen food plants that employ about 1,300 people and sell several other businesses.