The black card is called the Centurion Card.

Here comes American Express's new black, invitation-only Centurion Card, created for big-spending frequent travelers for whom Platinum status is no longer enough.

And for once, rare doesn't require a Centurion Card: some top-notch sparklers are less than $50.

The same year, the company collaborated with American Express to launch a limited-edition version of its ultra-exclusive Centurion Card.

There are two different issues of the Centurion Card, personal and business.

American Express introduced the Centurion Card in 1999 to cater to a more affluent customer segment.

The Centurion Card is invitation-only after an appropriate net worth, credit and spending criteria are met.

Its platinum card debuted in 1984 and continues to be immensely popular as it is second in exclusivity only to the Centurion Card.

In 1999, American Express introduced the Centurion Card, often referred to as the "black card," which caters to an even more affluent and elite customer segment.