"You had to have a cheap ticket to get that one," Green said.

A cheap ticket, they say, has become something of a prize for many people, whatever their means.

He believed that there was a market for very cheap tickets.

I tell you what is funny: £70-odd for a cheap ticket to see him at the O2.

It's nearly impossible to get one of such a cheap ticket.

"Even if I found a cheap ticket on one of those airlines."

Anyway, at $602 each, they were the cheapest tickets I could find.

It is the consumer, cheaper ticket in hand, who benefits.

The main reason for success was a combination of cheap tickets and location.

Airlines have learned that customers value cheap tickets more than anything else.