The 1978-style dashboard and door panels were finally replaced with a modern design using components from contemporary Chrysler products.
After a while he recalled that it was "a Chrysler product."
Many of the other cars featured in the film are also Chrysler products.
Still, some of the plastic pieces seem cheap, a common trait of Chrysler products.
"So, we said, 'What is the big idea that cuts through immediately and gets people talking about Chrysler products?"'
He continues to use Chrysler products, but he markets the cars himself.
He oversees development of all future Chrysler products, working with a five to 10 year lead time.
But the folded seats take up lot of room; other Chrysler products handle this chore with more panache.
The car had seats that rotated out allowing the passenger easy access, a feature later used on some Chrysler products.
Chrysler products in the early 1970s were Chargers and Barracudas.