They also revive efforts to peddle products that evoke earlier eras, like Chun King chow mein, Maypo cereal, Pepsodent toothpaste and Top Brass hair dressing.

Conagra brands include Armour Classics, Chun King, Healthy Choice and Banquet.

The sale of its European food businesses, of Chun King and, most recently, of Del Monte has made the company even more dependent on tobacco and baked goods.

By 1962, Chun King was bringing in $30 million in annual revenue and accounted for half of all U.S. sales of prepared Chinese food.

Chun King was sold to Reynolds Metals Company, a division of the R. J. Reynolds tobacco company, in 1966 for $63 million.

Its frozen food division's brands include Healthy Choice, Marie Callender's, Morton, Chun King and La Choy.

After selling Chun King in 1966, in 1968 he founded Jeno's Inc., where he developed pizza rolls, a type of egg roll filled with pizza ingredients.

His uncle Joe wants even a wider reach: "We want the Anglos, and the blacks and the Chinese who buy Chun King."

Jeno Paulucci is famous for inventing the brands Chun King, Jeno's Pizza, Jeno's Pizza Rolls, Michelina's, Bundino's and many others.

Among the company's familiar brands are Armour Classics, Banquet, Chun King, Wesson oil, Orville Redenbacher's popcorn, Peter Pan peanut butter and Hunt's tomato products.