Other ideas were reviewed before settling on this decision, including a plan to turn the tower into a giant Coca-Cola advertisement.
The Fortunes were also the voices for the American Coca-Cola advertisements.
Before the Coca-Cola advertisement, the average number of fans that would show up to each game was between 5 and 7.
The song "For the People" was used in a Coca-Cola advertisement in New Zealand in 2003.
She then did a Coca-Cola advertisement alongside Tamil actor Vijay which was directed by prominent director Rajiv Menon.
Yorke described the title as "a really resigned, terrified phrase", to him similar to the Coca-Cola advertisement "I'd Like to Teach the World to Sing".
An appearance in a 1994 Coca-Cola advertisement, singing the phrase "Always Coca-Cola", led to bigger fame.
She asked the men if they had ever seen Coca-Cola advertisements, which seemed to bring some recognition.
She also formerly worked as a part-time model, and was once featured in a Coca-Cola advertisement.
They tapped him to appear in a Coca-Cola advertisement, the success of which prompted the Jean-Louis to spend several years modeling across Europe.