In an advertisement by the Center for Consumer Freedom, he denies food to people he considers to be too fat.

We live in an age of organizations with anodyne names that conceal their real agenda, and the Center for Consumer Freedom is one of them.

In newspaper advertising, Consumer Freedom describes itself as a "nonprofit organization dedicated to protecting consumer choices and promoting common sense."

Coca-Cola confirms that it is a sponsor of Consumer Freedom and calls the group valuable as "another voice in the debate."

"We have regular communications with Consumer Freedom," said a spokeswoman, Sue Hensley.

So in turn, Consumer Freedom goes after that group, as one prong of its strategy.

The Center for Consumer Freedom describes itself as a "nonprofit coalition supported by restaurants, food companies and consumers."

Meanwhile, the committee and the Center for Consumer Freedom continue firing at one another.

The Center for Consumer Freedom, for example, has a Web site, fishscam.com, that says the risks from mercury are theoretical.

The Center for Consumer Freedom is supported by restaurants, food companies and more than 1,000 concerned individuals.