Coors Light uses thermochromic ink on its cans now, changing from white to blue to indicate the can is cold.

Still bent over, he held up a can of Coors Light.

Coors Light has had six consecutive quarters of growth.

Coors Light sponsored most of the show's musical performances from 2004 to 2006.

This has changed with Coors Light becoming the pole position sponsor.

"Our beer has the same amount of calories as Coors Light," he said.

Norm took a long pull from his Coors Light.

Coors Light has a "mountain icon" to represent the beer in place of the logo.

Coors Light has mountains embossed on the shoulder of the glass bottles.

He ran four seasons (1991-1994) with the sponsor before switching over to Coors Light in 1995.