Aisner said that the Coors brewery, which had sponsored the race since 1980, was no longer affiliated with it and negotiations were being held with three major companies over the sponsorship.

By 1933, after the end of Prohibition, the Coors brewery was one of only a handful of breweries that survived Prohibition intact.

The details were not divulged, but were said to include an early union representation election in Colorado, and use of union workers to build the new Coors brewery in Virginia.

And the Coors brewery was close enough to Den- ver that even horse-drawn wagons brought enough into town to keep people happy.

At the mouth of the canyon, the creek passes through the town of Golden, past the Coors brewery.

Hope, who is now with Whittle Communications, a media company based in Knoxville, Tenn., convinced the Coors brewery to back his idea.

The last media swarm was when the scion of the Coors brewery was killed in the county in the 1960's, long before the days of 24-hour television news channels.

Coors Ceramics Co. was no longer affiliated with the Coors brewery.

In 2012, increasing demand saw White Shield production moved to the main Coors brewery in Burton.

Since its start in 1985, Vista has built its circulation and attracted some big corporate advertisers, including Chrysler, International Business Machines and the Coors brewery.