People are buying records, Warner Brothers and Disney products.

They weren't even Disney products.

"Without it, we wouldn't be presenting the Disney product that people would be expecting," he added.

The review finishes with "Into the Rush is listenable, likeable, and more about being memorable than being Disney product."

That was primarily designed to put all retailers of Disney product on an equal footing.

A lot of Disney product is cool with the moms but not necessarily with the kids.

Sony's Disney product lets game players take an interactive ride through seven animated Mickey shorts.

"Without it we couldn't be presenting the Disney product that people would be expecting."

Of Mattel's $1.47 billion in revenues in 1990, about $135 million came from Disney products for infants and pre-schoolers, Mattel said.

Still, at its most elementary, World of Disney is geared to get consumers to buy Disney products.