They were badged as Chryslers rather than Dodges, since the Dodge brand at the time was used only on trucks.
The Dodge brand (also used by Chrysler in the USA) began to take precedence on all commercial models.
The sporty pickup model intended for the Windsor complex would have been sold under the Dodge brand and marketed toward young first-time buyers.
The former DaimlerChrysler Corporation, at that time the owner of the Dodge brand, purchased the naming rights to the arena.
One month later, the head of the Dodge brand, Reid Biglund, stated that Hornet will not be used for the new car.
The introduction of the Caliber had marked the return of the Dodge brand to Australia, for the first time since the early 1970s.
"The Viper was the key to revitalizing the whole Dodge brand and possibly the whole Chrysler Corporation."
The Dodge Custom 880 was an automobile sold under the Chrysler Corporation's Dodge brand from 1962 through the end of the 1965 model year.
In 1982, ceased the Dodge brand, because Volkswagen bought the Fevre plant and the shares.
Although the production cars have mostly been known as Dodge Vipers, the Dodge brand did not sell the Viper in Europe.