Don Norman points out that it can also be lethal in his lecture on the perils of intelligent devices.

On an ordinary day, city street crews fill 500 to 700 potholes, said Don Norman, a spokesman for the Board of Public Works.

There is a debate occurring in the experience design community regarding its focus, provoked in part by design scholar and practitioner, Don Norman.

Don Norman stated:

However there are others, for example Schneiderman's Eight Golden Rules and Don Norman's principles of design.

Norman continued as Don Norman and The Other Four, with ex-Esquire Gary Comeau joining him.

Don Norman doesn't think so.

There's that story about Don Norman and complicated user interfaces.

Don Norman suggests changing the common technical attitude towards user error:

We've got Don Norman, author of The Design of Everyday Things, one of the most influential books about usability in the history of the field.