Ads for ESPN magazine have been running on both networks.
Since 1998, when ESPN magazine was founded, its circulation has soared to 800,000.
Hearst also owns a small piece of ESPN magazine.
"Sure it's motivation," Murphy said in a recent interview with ESPN magazine.
A 4 part article about the team was written in 2001 and featured in ESPN the Magazine.
In 2007, his effect on the college football landscape was named one of the biggest developments over the past decade in ESPN the Magazine.
Somebody at ESPN the Magazine heard about this, which is how Dwight came to pose nude for the publication in 2001.
Scott also appears in each issue of ESPN the Magazine, with his 'Holla' column.
Within the last two years, The Sporting News has been dwarfed by the success of ESPN magazine.
In June 1997, Skipper became senior vice president and general manager of ESPN the Magazine.