Creating the ESPN Zone is not a surprise strategy.

In fact, he was discussing the virtues of ESPN Zone.

The ride was familiar to them because the ESPN Zone in Washington is where they hang out after home games.

"The ESPN Zone is somewhere girls go with their boyfriends," he said.

You think you'd see Ali rolling around on the floor of an ESPN Zone?

The games are reached through an interactive locker room and ESPN Zone respectively.

The restaurant will be called the ESPN Zone, after Disney's all-sports network.

About 400 people will work at the ESPN Zone.

ESPN Zone regularly hosts events featuring athletes from local professional teams.

ESPN Zone is the most decidedly crowd-controlled game center; children under 18 are not admitted without adult supervision.