"That way, if someone searches for them, they'll find you," said Danny Sullivan, editor of the Search Engine Watch site.
Search Engine Watch was started by Danny Sullivan in 1996.
Previously, Schwartz was a writer for Search Engine Watch.
Danny Sullivan, editor of the Search Engine Watch newsletter, agrees.
For Web masters and site builders, The Search Engine Watch page (www.searchenginewatch.com) is a good source of information.
Search Engine Watch was a website with tips on how to get good search engine results.
It was founded in 2006 by Sullivan after he left Search Engine Watch.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch.
Update 1: Danny Sullivan has posted on the issue at Search Engine Watch.
The article was referenced from Search Engine Watch as well.