"The entire industry will have to move to a paid model or go away," he said.

Within a few years, an entire industry of new players had emerged.

"We moved an entire industry with all its employees up here," he said.

"You have to think through how all of these things affect the entire industry."

The database will be available to the entire industry for free.

But, it must be noted this was the decision of only one company, not the entire industry.

A little more than one year ago, the entire industry was on the edge of failure.

Even that's not enough to raise the bar for the entire industry.

Three years ago, this practice seemed doomed, along with an entire industry and a 96-year-old way of life.

In the past, they've put entire industries out of business.