We made the conscious decision to make European wines an important part of our future.

Prices for European wines got out of hand in the 1980's.

I would, at the same time, regret it if the quality of European wines were to come under pressure as a result.

We therefore need an offensive commercial policy to promote the quality of European wines.

I shall conclude by saying that European wine is the best in the world.

Instead, we ought to promote European wines in order to recover lost markets and win new ones.

Secondly and importantly, the reputation of European wine will be damaged yet again.

The wholesale prices of European wines have risen by more than 25 percent since 1985.

No one questions the practice when rare European wines are reviewed regularly.

With these European wines, price has a magical effect on demand.