The upshot is that Ford executives merely hope to break even for the year as a whole.

A Ford executive said high gas prices were beginning to affect the perceptions of buyers.

Sales of premium cars have been strong, and Ford executives say they think the growth will continue.

Ford executives, however, knew the car would make a comeback.

Ford executives said last month's sales gains gave it a push into 1997.

Ford executives declined to estimate the cost of these changes.

Ford executives hope financial services eventually will provide a third of the corporation's profit.

Ford executives listen for one reason: he seems to know what customers want.

Officially, at least, Ford executives don't have a problem with that.

A Ford executive conceded that some credit standards had been lowered.

The upshot is that Ford executives merely hope to break even for the year as a whole.

A Ford executive said high gas prices were beginning to affect the perceptions of buyers.

Sales of premium cars have been strong, and Ford executives say they think the growth will continue.

Ford executives, however, knew the car would make a comeback.

Ford executives said last month's sales gains gave it a push into 1997.

Ford executives declined to estimate the cost of these changes.

Ford executives hope financial services eventually will provide a third of the corporation's profit.

Ford executives listen for one reason: he seems to know what customers want.

Officially, at least, Ford executives don't have a problem with that.

A Ford executive conceded that some credit standards had been lowered.