In the future, quality may be the ground on which Fuji films compete.

Retailers say many consumers believe that Fuji film is superior.

The older Polaroid 550 film back can take some Fuji films.

Bill Price had been the president of Fuji Film's western film developing division.

The purity of the color was a surprise to me, since I've always known Fuji films to look overly green.

The five television spots are vignettes of well-known photographers recording special moments on Fuji film.

But I've never bought Fuji film in my life.

I sold a bad batch of Fuji film and they replaced it and they were everywhere - all over the customer.

On Japanese-made Fuji film, too, foreign languages on the box indicate the gray market.

If Ektachrome can have too much of a blue cast, some Fuji films give extra oomph to greens.