The band was originally conceived during a concert being held for Guitar Center in November 2009.

Accordingly, Mitchell once again changed the name, this time to Guitar Center.

When musicians sign contracts with music labels, they run to the Guitar Center to spend their advance money.

And when an actor or a retired plumber suddenly decides on a career change, the neophyte's first investment is often at the Guitar Center.

Not everybody who shops at the Guitar Center is famous.

Part of the Guitar Center's cachet is its 185 salespeople.

This is a brand sold exclusively through big box stores such as Guitar Center.

He has been the president of the Guitar Center of Uruguay since 1992.

Later models made exclusively for Guitar Center had birch/basswood shells.

The company closed in 1999 and the Simmons name is currently owned by Guitar Center.