Shasta introduced at one time a line of flavors targeting Hispanic customers.
But in the end, it's all pretty tame stuff - by the standards of Hispanic customers, anyway.
Critics charge that tobacco companies have aggressively gone after black and Hispanic customers as their overall market shrinks.
He said that people, especially black and Hispanic customers, would be considered suspects in crimes simply for having bought ammunition.
Freshness, and a desire to lure Hispanic customers, who spend on average $40 more a week than other shoppers, are driving some stores.
Sears has also retained the loyalty of older people and inner-city Hispanic customers.
The company, a leading seller of foods intended primarily for Hispanic customers, gets royalties from any sales.
Mr. Frank said he was still evaluating the push for Hispanic customers.
The product has attracted a following among Hispanic customers in South Florida and elsewhere.
Mr. Polk said he had received support from many of his Hispanic customers.