Also in the fall, he plans to announce magazine and television ventures for the Hispanic market.

The show represents some of the cultural differences that reality television must adjust to for the Hispanic market.

There have been no such problems serving the Hispanic market, which accounts for about a third of its business.

"The Hispanic market has a lot of spending power."

And now the Hispanic market really is expanding like crazy.

The initial reach of the Hispanic market was 28%.

At this point, we've taken the first step with the Hispanic market.

Many more companies are expected to dive into the Hispanic market.

Last year, advertising aimed at the Hispanic market increased 6 percent, to $583.6 million.

Still, he said, advertisers should be spending even more money in the Hispanic market.