He despises Hollywood hype and bitterly recalls one of the rare occasions that he pitched an idea to a studio executive.

This sounded a little like Hollywood hype, and, besides, the name of the performer meant nothing to me.

When friends talk about Gregory Peck, Hollywood hype for once approaches the truth.

But then he quickly added, in another one of the moments of candor today: "Well, it is Hollywood hype, of course.

There were too many Hollywood guests and too much Hollywood hype.

The film is a satire on popular fan culture, Hollywood hype and the ad industry, which was making millions of dollars off the growing revenue from television ads.

With all the Hollywood hype about Matt and Gwyneth, let's not lose sight of the true star.

And this weekend the well-financed surf movie "Blue Crush" opened to much Hollywood hype.

The films in the competition (judging by the short clips that were shown) mostly are stunning and far off the Hollywood hype.

That's a bunch of Hollywood hype.