After being dismissed for years as the pastime of eccentrics, the collection of Hollywood memorabilia has become a lucrative mainstream business, dealers say.

Reynolds planned to spend $15 million on renovations, including adding a museum to house her collection of Hollywood memorabilia, and a 500-seat theater where she would perform.

Every ceiling fan and jaded voice-over announces that this film is steeped in Hollywood memorabilia, to the point where its own personality seems needlessly secondhand.

The former concentrates on Hollywood memorabilia in its restaurants; the latter on sports star memorabilia.

The Hollywood Hotel Corporation, the Sands' parent company, has become "one of the largest collectors of Hollywood memorabilia in the country," he said.

Mr. Stone takes credit for the concept of using Hollywood memorabilia in a restaurant.

Fans of the flicks continue to buy the finest in Hollywood memorabilia: Oscars, for instance.

In 1970, Fisher's mother, Debbie Reynolds began curating a large collection of Hollywood memorabilia.

The museum has been recognized as the largest individual collection of Hollywood memorabilia in the world.

If you're going to buy Hollywood memorabilia, this is it.