"I don't think many people bought Honda cars because they were winning F-1 races."
This was the first time Honda cars had been assembled outside Japan.
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At the time, Honda cars were so popular and in such short supply that dealers could sell them for thousands of dollars over sticker price.
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By 1991, the local content of Honda cars will be more than 75 percent, almost equivalent to domestic makes, he said.
The S600 was the first mass marketed Honda car.
The luxury line of Honda cars is called Acura.
Generally, Honda cars have been so popular that the company has not offered rebates.
The hoods of most Honda cars, for instance, are a few inches above the engine to act as a cushion when people fall on them.