To break into the market, the company looked for an industry veteran to serve as its national sales manager.

Some industry veterans also noticed the pressure behind the scenes.

"He was an industry veteran starting something very new and exciting," she recalled.

While the Fit arrived on these shores for 2007, it was already an industry veteran by that time.

Even some industry veterans have given up after decades.

Industry veterans speak of a bias against old games among those who work to promote new titles.

Often, it means a series of brush-up courses for industry veterans.

"I was working with happy and talented industry veterans."

But for industry veterans, a grim reality is sinking in: the golden age has passed.

She has also wooed several respected industry veterans into her camp.