The media planning and buying duties remain at Initiative Media, part of Interpublic.
The media planning and buying duties remain at Initiative Media, owned by Interpublic.
Initiative Media is part of the Partnership division of the Interpublic Group of Companies.
She was previously media supervisor at Initiative Media, Hamburg, Germany.
Jason Nebenzahl of Initiative Media ominously suggested that "time will tell".
The executives spoke on the condition of anonymity after the online edition of the trade publication Adweek reported that Initiative Media had been selected.
A dozen top executives at several large divisions, like the FCB Group and Initiative Media, have been dismissed.
In 1994 the Lowe is expanding in Romania by creating Initiative Media, also part of Interpublic.
"People have relationships with these programs," Stacey Lynn Koerner, an analyst for Initiative Media, said.
Initiative Media is developing advertiser-produced informational programs that could be viewed free using cable's video-on-demand technology.