It quickly gained dominance in the detergent market, dwarfing the sales of other P&G products, such as Ivory Snow, as well as the competition from Rinso.

Created by actress-writer Jane West, the series was sponsored at various times by Gold Dust, Ivory Snow and Standard Brands.

The producers of the hardcore Behind the Green Door used the Ivory Snow "99 and 44/100 percent pure" slogan to advertise Chambers' presence.

A box of Ivory Snow combined with boiling water, mixed and whipped up with an electric mixer, produced a "mock snow".

She wanted me to stay as pure, and as boring, as Ivory Snow.

That Chambers's image was so well known from Ivory Snow boosted the film's ticket sales, and led to several jokes on television talk shows.

"Like Ivory Snow," she said, "I became a household name."

They can be put into washer with underpants if water is cool and you are using Ivory Snow.

Just put some Ivory Snow in the tub and use a soft sponge.

It is the Ivory Snow of sediments, because it is close to 99.44% pure".