In 1987, Ivy Books was launched and now features Ballantine's romance novels.

Ivy Books, 1980.

New York: Ivy Books.

Ivy Books, 1991.

And last week it was sold to Ivy Books, a paperback imprint of Ballantine, for six figures.

That book sold well in both its hard-cover edition published by Villard Books and the paperback reprint from Ivy Books.

Two weeks ago, Villard and Ivy Books bought a second collection of Mr. Fulghum's essays for seven figures.

Ivy Books, 1996.

New York: Ivy Book.

Ivy Books, 1990.