But they remain relatively rare on Broadway, particularly for the Latino audience.
On the campaign trail, he frequently speaks Spanish before predominantly Latino audiences.
Even so, previous efforts to tap into Latino audiences have had mixed success at best.
During the weekend nights, the underground levels attract a Latino audience to the discos but they also have a reputation for gang violence.
"The Alamo," by almost any measure, is a difficult movie to market to Latino audiences.
In fact, a growing number of mainstream English-language radio stations find themselves with sizable Latino audiences.
Indeed, the Corcoran show has drawn criticism from its Latino audience, including artists represented in it.
The studio's goal is to bring wider theatrical distribution of movies aimed at Latino audiences.
Pantelion is not the first to target the Latino audience.
Quepasa.com is a global social community for the Latino audience.