The use of stereotypes is dominant for Latino characters.

Latino characters are seen as sexual, aggressive, and childlike individuals.

Silent western films were the first films to feature Latino characters.

The Latino characters often played the role of the rebellious "greaser" opposing the white hero.

These films helped to start the trend of establishing Latino characters as "others" in contrast to whites.

These boycotts and complaints led film producers to disassociate negative Latino characters from identification with any particular country.

They add dimension to the characters because you can write a Latino character and they get it.

But it takes an effort to find recurring Latino characters in prime time.

During the show Victor Rubilar builds up an intense relationship between his Latino character and the audience.

Last year, the major broadcast networks undertook efforts to integrate prime-time shows under pressure from minority groups, but so far have come up with few Latino characters.