And this year both parties have aggressively courted Latino voters.
He is beloved among many Latino voters, a crucial voting bloc.
"My candidacy will give Latino voters a reason to vote."
"I totally appreciate the fact that they are courting Latino voters," he said.
Individual candidates consistently matter more to Latino voters than party labels.
It does not take a psephologist, therefore, to spot the importance of the city's Latino voters.
And the signs are growing that many Latino voters might turn against him in November.
There are worse ways to try to rebuild his support among Latino voters.
Even among Latino voters, there was 50 percent support.
He has lost standing with Latino voters and polls do not show him getting more than 50 percent of the vote against anybody.