To guarantee a lasting impact, the NYC2012 people have organized a Legacy Foundation, which started with a $75 million endowment.
Three of each agency's awards were shared with the other, for work on the Truth antismoking campaign they created jointly for the American Legacy Foundation.
Other donors include the Walt Disney Company and the American Legacy Foundation, an antismoking group.
The money also funds a new anti-smoking advocacy group, called the American Legacy Foundation, that is responsible for such campaigns as The Truth.
The public-interest commercials were produced by the "truth" campaign of the American Legacy Foundation.
In her words, the memoranda warned the industry: "Overtly confront the Legacy Foundation at your peril; they have broad public support for their program."
Crispin Porter, which has 105 employees and billings estimated at $140 million from clients like the American Legacy Foundation, will continue operating under current management.
Legacy Foundation - created an appropriate technology briquette maker.
For information, contact the Andalusian Legacy Foundation at www.legadoandalusi.es or the Granada Tourist Office (34-958) 226 688.
She points to the Legacy Foundation's antismoking ads, showing children ambushing tobacco executives with tough questions.