It was founded in 1991 by editor in chief Linda Wells, who has been at the helm of the magazine ever since.

"Once upon a time we used to write a story about minimizing your lips," said Linda Wells, the editor of Allure.

To talk about the real professional woman is apparently to risk "becoming a party pooper," said Linda Wells, the editor of Allure.

Linda Wells, the editor in chief of Allure, said her magazine pays for any services it writes about.

Linda Wells explained from her seat in the first row.

"Fabulous was big two or three years ago," said Linda Wells, editor in chief of Allure magazine.

"They definitely have found their footing, the name is well known and the quality has improved," said Linda Wells, the editor in chief of Allure.

"You start to hear words like birth defects," said Linda Wells, the editor of Allure.

"Most bread has the same ingredients," said Linda Wells, editor in chief of Allure magazine.

Linda Wells remembers when the sun was a required cosmetics supplement and the beach a vast makeup table.