Maxwell House continues to operate the four plants it did in 1963, using 55 percent of their capacity.

"Maxwell House as both an institution and an employer is a traditional part of the town we would have liked to hold on to," he said.

But in recent years Maxwell House was the lone substantial reminder of the old days.

To many who live here, Maxwell House was more than a factory.

Maxwell House was eventually taken over by the legislature in 1954.

The first tune he recorded on it was called "Maxwell House."

Some instant coffee which claimed to be Maxwell House but didn't taste like it.

I'm going to make some instant Maxwell House for us.

Maxwell House was one of the agency's oldest and most prestigious clients.

Over the next several years she could be seen in numerous commercials for Maxwell House.