But executives at the nation's major airlines say that the smaller Midwest Express can more easily afford to offer fine cuisine.
Out of the company's own operations, he even formed an airline, Midwest Express.
The lucky winner was Midwest Express, which beat out 12 other airlines for the first choice of slots.
The service was opened to the public in 1984 as Midwest Express, and has since been spun off as a separate company.
Midwest Express kept the name Skyway for its future regional of the same name.
Fly to Milwaukee, the hub city of Midwest Express, and drive about an hour north on Interstate 43.
The owners of a foundry asked Midwest Express about offering miles to its customers.
Midwest Express, based in Milwaukee, scored high in cabin comfort, as well as service and food.
For all the adulation, relatively few people have flown Midwest Express.
Midwest Express describes itself as offering "one-class luxury service."