Miller brands have been in a long-term decline.

He is betting that will change when the company begins selling some Miller brands in China and India, for instance.

The agency still buys the media and print for all Miller brands.

The world's largest brewer, it controls 45 percent of the American beer market; its flagship, Budweiser, sells nearly as many cases as all Miller brands combined.

Although this is Burnett's first Plank Road assignment, the agency handles Miller brands like Miller Lite.

The agency already handles campaigns in this country for several Miller brands.

Miller Genuine Draft, the best-selling premium-priced regular Miller brand, ranks seventh among all beers.

Besides new products and packaging for each new beer, Mr. Murphy used Philip Morris's big advertising budget to promote the Miller brands.

The shift comes even though Miller Lite is the only Miller brand to increase sales, albeit by less than 1 percent, from last year.

Y. & R. Chicago is the agency for other smaller Miller brands like Miller High Life and Milwaukee's Best.

Miller brands have been in a long-term decline.

He is betting that will change when the company begins selling some Miller brands in China and India, for instance.

The agency still buys the media and print for all Miller brands.

The world's largest brewer, it controls 45 percent of the American beer market; its flagship, Budweiser, sells nearly as many cases as all Miller brands combined.

Although this is Burnett's first Plank Road assignment, the agency handles Miller brands like Miller Lite.

The agency already handles campaigns in this country for several Miller brands.

Miller Genuine Draft, the best-selling premium-priced regular Miller brand, ranks seventh among all beers.

Besides new products and packaging for each new beer, Mr. Murphy used Philip Morris's big advertising budget to promote the Miller brands.

The shift comes even though Miller Lite is the only Miller brand to increase sales, albeit by less than 1 percent, from last year.

Y. & R. Chicago is the agency for other smaller Miller brands like Miller High Life and Milwaukee's Best.