Clint Rodenberg, senior vice president of marketing at Schieffelin & Somerset, which markets Moet champagne, said the Moet ad was celebrating peace, not victory.

His idea of a good meal is a fast-food burger - he sought out a Wendy's on an official trip to Venice - and his kitchen staples are Moet champagne, Heineken, Pepsi, Oreos and Graham crackers.

As a publicist, he has worked with such diverse clients as Moet champagne and Aerosmith.

The move will link some of the top names in wine and spirits: Moet champagne, Hennessy cognac, and United Distillers' Johnnie Walker whisky and Gordon and Tanqueray gin.

The French company LVMH Moet Hennessy-Louis Vuitton, which makes Moet champagne, has completed its purchase of the Givenchy Couture Group.

She never drinks and there was this giant bottle of Moet champagne because they were sponsoring the event.

The Moet champagne will flow too, he added.

"Boss shirts, Armani ties, I looked good, I smelled good, I drank Moet champagne," he said, rising.