Mr. Howard was a director and the retired chairman of the American Hotel and Motel Association.

The Williamsburg Hotel and Motel Association, (800) 899-9462, can make a reservation.

To reserve a room call the Broward County Hotel and Motel Association at (305) 462-0409.

No wonder the most optimistic assessment the American Hotel and Motel Association can manage is that bookings might be up slightly over last year.

"We're going to do whatever we can to bring more people into the work force," said Tom Youngblood of the American Hotel and Motel Association.

For example, about 13.4 percent of the several hundred responding members of the American Hotel and Motel Association offered children's activities in 1988.

The American Hotel and Motel Association has projected 67 or 67.5 percent occupancy for 1995.

The sponsor, not surprisingly, is the American Hotel and Motel Association.

The Florida Hotel and Motel Association said the statewide loss to date might be more than $100 million.

The move is backed by the Jamaica Hotel and Motel Association, which was previously lukewarm toward the idea.