Parents could block out more NBC programming, by blocking an entire age category.
The station also continued to preempt NBC programming, albeit at a reduced rate compared to the 1970s.
It was also was the only station in the market to gain audience for its primetime newscast even after lackluster NBC programming.
WEBC and its NBC programming dominated the market in the 1930s and 1940s.
It continued to heavily pre-empt NBC programming, much to the network's chagrin.
For example, it dropped NBC programming in 1969 when WJMN signed on.
At 64, he will occasionally contribute to NBC programming, but says, "I'm not going back into that chair."
The station pre-empted moderate amounts of NBC programming, usually some daytime shows and occasionally a prime time show.
NBC programming is shown on cable via over-the-air affiliates in the United States.
Shortly after its adoption, the network shifted from "promo-tainment" to just airing promos for other NBC programming.