Why don't you stop your negative ads all across America?

Well, he started running negative ads in five states including this one.

We can't beat each other up much longer with negative ads.

"This is a President who wants to save his negative ads from 1988 and use them again in 1992."

He added, "I don't know why everybody wants to be the guy who never ran any negative ads and then lost."

Negative ads work when they convey new and important information.

If people voted against negative ads, you'd never see any.

That won't happen with negative ads and by running against Carter.

But the price of ignoring a negative ad can be high.

"He did nothing but negative ads, the last two weeks," she said.