The Sunset Club has rebranded since our last visit: it's now Nikki Beach.

After the main networking events, the Closing Gala took place at Nikki Beach.

The night shoot took place at South Beach's beach club, Nikki Beach.

Lisa gave them the day off, and they headed to Nikki Beach where they had some fun along with local guys.

Nikki Beach In the House (Mixed by The Shapeshifters)

More recently, the western side of the island has seen 5-star hotels and resorts spring up, such as Nikki Beach, Conrad, and Four Seasons resorts.

"It's all about image," said Mike Penrod, the owner of Nikki Beach.

IT'S almost sundown at Nikki Beach, and le party has just begun.

Of course, Nikki Beach - members only, memberships range from $250-$5,000 - is still the hippest place to cavort in a kaftan.

The first televised performance of the song was on New Year's Eve at Nikki Beach, St. Barth.