This will give the buyer AT technology at PC prices.

PC prices are cheaper today than they have ever been, and are unlikely to rise again.

You're getting a technical work station product at a PC price.

After dropping 35 percent or so last year, PC prices are expected to drop about half that much this year.

Manufacturers have come to realize that given the relentless pressure on PC prices, color and design might be a way to get noticed in a tough market.

Q. How far and how rapidly do you expect PC prices to drop this time?

In short, basic PC prices are going to drop across the board in the months ahead.

The small firms maximize profits by acting as PC firms-equating price to marginal costs.

Two forces have pushed PC prices to the mat.