Its present sponsor, Paddy Power, began supporting the race in 2003.

Where Paddy Power and its chief executive are concerned, the craic comes easily.

Fortunately for Paddy Power, it has capacity to go for closer to home.

Paddy Power has also been criticised for not paying out on bets with large odds.

Paddy Power also offered to purchase a replacement.

Paddy Power are now taking bets as to when this thread gets closed down.

It appears clear that the sign will be used on an ongoing basis as a source of 'ambush marketing' for Paddy Power.

Paddy Power retired from politics at the 1989 general election.

Paddy Power said he wanted to celebrate the excitement of the races Hollywood style.

Paddy Power would probably want to become involved too.