Paper magazine described Rowland's look in the video as "superhero-esque".
David Hershkovits, the editor of Paper magazine, said he had expected a more glamorous evening.
Paper magazine, the downtown monthly, sponsored the premiere, at the Village East.
Paper magazine dedicated its latest issue to the thriving art and fashion scenes in Los Angeles.
Paper magazine handed out or mailed 4,000 flyers and even posted the event on the Internet.
"I never really liked my first name," Mara stated to Paper magazine.
Paper magazine won a prize for couture dresses made of paper.
Paper magazine, a self-described hip harbinger of change, has a campaign with a shifting theme.
In 2000, he worked as a music reviewer for Paper magazine.
How many 96-year-olds do you know who read Paper magazine?