(He famously once asked a Pepsi executive whether he wanted to spend his life making sugar water.)

Now there's the premiere I want to attend - the one with the Pepsi executives laughing themselves into hernias.

When Pepsi executives saw the video, they yanked the advertisement after only two airings in an attempt to dissociate themselves from Madonna.

Despite a negative reaction by top Pepsi executives to a smuggled preview six-pack of the new flavor, they nevertheless concluded it was a serious threat.

In doing so, Pepsi executives seem more than willing to take a lesson from the competition.

His job was to remix them overnight; the Pepsi executives liked how he made the music "funky."

Mr. Campbell was one of the Pepsi executives who changed the company's youth-directed advertising to a mainstream focus, with mixed results.

The Journal article said a colorless cola could be on the market as early as next spring if Pepsi executives decided to proceed.

Pepsi executives declined to comment on the Presidential visit to their rival's plant.

Pepsi executives said the company had more than doubled its advertising budget aimed at minorities this year.