He had used stolen credit cards to get almost $20,000 worth of merchandise, including laptop computers, other Rolex watches and three remote-controlled scale-model helicopters.
He began wearing multiple Rolex watches and large necklaces while flashing his solid gold teeth in celebration of his success and wealth.
For the art and television director Kaoru Watanabe, it may be a vintage Rolex watch.
He wasn't into it - he was what we call "bling-bling": he loved yachts, money, big Rolex watches and showing off.
Nicky and Rurik, he remembered, had Rolex watches.
Priced at $58, the Rolex watch in the store window here was a pretty good deal.
For which he had paid with a $6500 Rolex watch.
Now we have counterfeiting of brand-name products, like Rolex watches and Chanel bags.
Some of his assets included £200,000 worth of Rolex watches and jewellery.
They were women in bars who met visiting businessmen who wore Rolex watches and other jewelry.