General Motors said its Saturn division had reduced its daily output 29 percent, its first production cut.
G.M.'s Saturn division will absorb up to $5.8 million in fees it originally charged to dealers, company officials said.
After spending several hundred thousand dollars, he said, the site had landed only one advertiser, the Saturn division of General Motors.
The Saturn division sold more than 20,000 cars in one month for the first time.
However, the Penske deal failed and now the Saturn division is defunct.
General Motors will use the Detroit show to focus on its own undernourished youngster, the Saturn division.
G.M.'s Saturn division has used the approach since it introduced its cars in 1990.
To that end, the company is using some sales techniques akin to those of G.M.'s Saturn division.
This vehicle was discontinued after the 2009 model year as a direct result of the Saturn division being terminated for that same year.
The company's Saturn division is turning out cars, albeit in modest amounts, that owners rave about.